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STRATEGY
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“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
What's your end game? What does success look like in the coming years? Documenting your strategy provides a visual compass for you to get there. It is critical to know your data, have the ability to measure and report upon it, and set key performance indicators (KPIs).
Let's discuss current and potential buyer audiences as a baseline and build a buyer-centric strategy! Example strategic models can be found here.
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