This does not have to be a boring exercise.  Annual reports are a staple best practice that represents your work and passions.  Not too much and not too little.  Include content that is just right - for digital and print.

Your brand is innately known best by those who carry out the business every day.  Documenting it provides a way of communicating across teams and aligning how people speak about your business to others.     

Lower the risk of innovation by applying these five steps in your product or solution build.  As you develop prototypes, learn from client feedback, test and refine along the way.

Everyone can tell when stagnant stock photos are used in your brand and marketing materials.  It can be an easy choice, but consider these options for standing out from the mundane.  It's worth the effort.

Nothing communicates the impact of your work like a good story.  It is the place where the human factor is highlighted, a need is filled and the very definition of your work is tangible.  Share your good stories.

A core building block of go-to-market is storytelling.  Make your products and solutions come to life by telling how they will positively change their life.  Check out this tip sheet for using data, visuals and narrative.

No matter what your budget, you should prioritize your marketing spend and evaluate the ROI potential.  At the very least, apply these three criteria to the decision process.  Then, assign accountability and monitor results.

When they leave, it is costly and can severely slow down productivity for months at a time.  Proactive managers can minimize surprise exits with four proven strategies.  Communication and clarity are keys to success. 

Life in the fast line of today's social world is crowded.  Deliberate, clear, meaningful graphics and message are key to being heard through the clutter.  Consistency of your social graphics suite tied to your message is a must.

SEO is not an optional marketing initiative.  It is essential and core to building brand awareness and making your company accessible to target audiences.  It is not a one-time job, but continuous in nature.   

If you want to increase success rates with marketing programs, you need to get smart with your approach.  People know if you are not being authentic.  So don't pretend.  Build trust with every touch point.

The Pragmatic Marketing Framework provides a standard language for your entire product team and a blueprint of the key activities needed to bring profitable, problem-oriented products to market.