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Strategy
30-60-90-Day Planning and Prioritization
This exercise provides a high level roadmap with monthly themes. Quarterly or annual goals and metrics can be overwhelming without a vision for achieving them. This creates a structure for execution and alignment.
Strategy
Branding
Mission Vision Values Alignment
Your brand is innately known best by those who carry out the business every day. Documenting it provides a way of communicating across teams and aligning how people speak about your business to others.
Branding
Strategy
Design Thinking Process Engages the Buyer
Lower the risk of innovation by applying these five steps in your product or solution build. As you develop prototypes, learn from client feedback, test and refine along the way.
Strategy
Strategy
Eye-Catching Social Media Graphics
Everyone can tell when stagnant stock photos are used in your brand and marketing materials. It can be an easy choice, but consider these options for standing out from the mundane. It's worth the effort.
Strategy
Sales Process
Workflows at Each Stage of the Sales Funnel
This model provides a map for integrated campaigns for marketing and sales activities. It can also be used as a template for content planning and training for required sales team activities.
Sales Process
Go2Market
Three Storytelling Essentials
A core building block of go-to-market is storytelling. Make your products and solutions come to life by telling how they will positively change their life. Check out this tip sheet for using data, visuals and narrative.
Go2Market
Strategy
Three Criteria for Justifying Spend
No matter what your budget, you should prioritize your marketing spend and evaluate the ROI potential. At the very least, apply these three criteria to the decision process. Then, assign accountability and monitor results.
Strategy
Strategy
Four Proven Ways to Keep Good Talent
When they leave, it is costly and can severely slow down productivity for months at a time. Proactive managers can minimize surprise exits with four proven strategies. Communication and clarity are keys to success.
Strategy
Go2Market
Programs at Each Stage of the Buyer's Journey
This exercise helps to determine what metrics to track according to your unique marketing program objectives. The output of this exercise can be used to validate and prioritize related marketing spend.
Go2Market
Go2Market
Thoughtful SEO Produces Maximum Response
SEO is not an optional marketing initiative. It is essential and core to building brand awareness and making your company accessible to target audiences. It is not a one-time job, but continuous in nature.
Go2Market
Strategy
Five Ways to Connect and Build Trust
If you want to increase success rates with marketing programs, you need to get smart with your approach. People know if you are not being authentic. So don't pretend. Build trust with every touch point.
Strategy
Strategy
The Model for Product Marketing
The Pragmatic Marketing Framework provides a standard language for your entire product team and a blueprint of the key activities needed to bring profitable, problem-oriented products to market.
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Strategy
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