​Session Summary:  Mastering Communications: Amplifying Positive Impacts Through Crisis and Change

 

In this session, participants will learn how to harness the power of communications to amplify their positive impacts, maintain relevance, and mobilize action. Organizations must be able to pivot their messaging and support their mission with confidence, especially during times of crisis and change. Mastering this requires strategic storytelling, a disciplined approach, and practical tools.

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Using a communications maturity model as a framework, participants will assess their organization's current level of communications excellence and identify areas for improvement. We will explore tactical activities such as content development, AI shortcuts, and press events.  Best practices will be shared, including a crisis communications readiness formula and the 5/15 broadcast media rule. Attendees will learn how to apply these tools to establish a steady cadence and respond swiftly to media opportunities. This will help build trusted relationships and position them as go-to subject matter experts for future media coverage.

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We will open the floor for questions and sharing of successes from the audience.  By the end of this session, attendees will have a clear vision for enhancing their organization’s communications strategy, along with practical take-home tools to improve process efficiency.

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Here are three learning objectives for this session:

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1. Assess and Improve Communications Practices: Participants will learn how to evaluate their organization’s current level of communications excellence using a communications maturity model and identify areas for growth and improvement.

2. Implement Crisis Communications Strategies: Attendees will gain practical knowledge on applying best practices such as a crisis communications readiness formula and the 5/15 broadcast media rule to respond swiftly to media opportunities during times of crisis and change.

3. Leverage Storytelling and Technology: Participants will explore tactical activities like content development, AI shortcuts, and press events, learning how to harness these tools to amplify positive impacts, maintain relevance, and position their organization as a trusted subject matter expert.

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